As they say in the clubs, Freshen Up! And that’s exactly what Duke asked me to do for their excellent music themed Peugeot Verve adverts. Creating different graphics to reflect the genres of pop, rock and dance music, I redesigned and animated the motion graphics to give the ad a new vibrant look with special attention to creating coherent colour palettes. Big up and respect to all the people (John, Tom, Adam, Tudor and everyone else!) that put the hours in on the original spot.
Eyes down and looking for a full house… TD4 helps Moyo Bingo create new broadcast adverts to promote it’s online bingo presence. Building on it’s existing vibrant brand guidelines, I created a fun new modular system of building blocks that could house varying content depending on the purpose of each ad. My favourite detail is the Moyo themed iTunes voucher!
This 20 second promo for CBS Outdoor and Duke promotes their short film festival, Twenty Below. Shown across the entire London Tube network on crosstrack projectors, this piece tries to convey the creative processes involved with making a short film. Hand drawn elements, digital illustration, and photomontage all play their part. Thanks to Bionyc, Kristian, and Bryony.
Cobra’s fruit flavour ‘Bites’ (aimed squarely at the lady drinker, despite me finding them quite tasty!) needed a Christmas promotion. I designed and animated the ads for Duke. Each advert had a distinct colour palette and floral decorative motif which reflected the exotic flavours (four in all). Quick turnaround required an intelligent solution to reproduce the intricate ‘growing’ animations four times, all within budget!
A 45 minute television programme on the evolution of Audi’s four wheel drive system could turn out slightly geeky and dull, which is why I had plenty of fun injecting some life into branding the piece for Duke. The title sequence combined the colour palette and technical details of Audi with a retro nod to Quattro’s 1980s heritage by use of geometric shapes. All internal workings and technical 3D was modelled from scratch using 1980s Audi owners manuals.
As far as stadium rock goes, very few bands can put on a show as good as Muse so I was very pleased they asked me again to contribute visuals for their amazing headline set at V Festival 08. Butterflies & Hurricanes is an epic song; changing mood, tempo, and volume considerably - my animation had to feel equally epic, despite the quick turnaround. Giving a nod to retro future styling’s of Flash Gordon, the narrative tells the story of an apparently defenceless city under attack from a sinister squadron of planes… who will save the city?!!
Soccer AM was the second programme to be branded for GTV’s football coverage. As a Saturday morning preview show, the colours and style needed to be bright and energetic. Along with the usual elements such as opening and closing titles, I had to design information architecture elements to be used by Clarity for live generation of tables, stats, fixtures etc across the whole weekend of coverage.
TD4 has been very proud to be involved with a major re-brand for football coverage broadcast on GTV - a UK based satellite server delivering content to sub Saharan Africa. Two distinct programmes had to be branded from the ground up, creating everything from titles and straps, to league tables and on set graphics. The focus was to create imagery and styles that were relevant to the target market, rather than the bombastic shiny 3D bling favoured by other UK football broadcasters.
Break out the skinny jeans and cider… TD4 does Grassroots Gigs programme branding for Channel 4 & Gaymers Cider. Produced by Warner Music, the four 15 minute shorts follow trendy young things from bands such as the Futureheads and Young Knives as they journey back to their home town. The title sequence is bursting with amps, cables, flocked wallpaper, roots, branches, and the odd apple… all held together with sticky tape and biro. 10 extra house points to Dan Massie for the excellent music.
Delivering slick visuals with extreme turnaround times is never easy, but I was happy to get on the coffees while working on Duke TVs seven minute Nike promo. With only two (very full!) days to complete director Tudor Payne’s creative vision, the unfolding text really proved an efficient and stimulating way to present information. Click on image to see a cut down of just the graphic elements I created for the edit.