Those of a delicate disposition, look away now! Cee Lo doesn’t pull any punches in his amazingly catchy breakup song that grabbed the world by its balls and gave it a quite resounding, Fuck You! My viral video accompanying the song was only meant to be a temporary solution for record label Warner Music UK, but notched up 5.4 million views in the first four weeks. Tightly animated typography, a vintage colour scheme – incredibly simple, but damn effective. Buy your red ‘Fuck You’ t-shirts now!
Miley Cyrus is not your robot, and to prove it she wrote a song saying exactly that. I was commissioned to produce visuals to accompany her live performance at the Rock In Rio event. A blisteringly fast turnaround was required so the working method had to be super efficient, almost robotic. I created a set of custom glitch mattes and textures, with expressions playing an essential role in animating the main neon content.
Moyo Bingo needed a series of eight sponsorship idents for daytime programmes across four different channels. Fun mini narratives were required that could tell the story in a split second without the use of dialogue – a good exercise in character animation!
A tightly scripted piece of typography design that required different looks to communicate and reinforce the client’s message. Quick TV via Duke needed a fun and light way to explain their technology in simple and understandable terms. Great fun to design and animate.
As they say in the clubs, Freshen Up! And that’s exactly what Duke asked me to do for their excellent music themed Peugeot Verve adverts. Creating different graphics to reflect the genres of pop, rock and dance music, I redesigned and animated the motion graphics to give the ad a new vibrant look with special attention to creating coherent colour palettes. Big up and respect to all the people (John, Tom, Adam, Tudor and everyone else!) that put the hours in on the original spot.
Eyes down and looking for a full house… TD4 helps Moyo Bingo create new broadcast adverts to promote it’s online bingo presence. Building on it’s existing vibrant brand guidelines, I created a fun new modular system of building blocks that could house varying content depending on the purpose of each ad. My favourite detail is the Moyo themed iTunes voucher!
This 20 second promo for CBS Outdoor and Duke promotes their short film festival, Twenty Below. Shown across the entire London Tube network on crosstrack projectors, this piece tries to convey the creative processes involved with making a short film. Hand drawn elements, digital illustration, and photomontage all play their part. Thanks to Bionyc, Kristian, and Bryony.
Cobra’s fruit flavour ‘Bites’ (aimed squarely at the lady drinker, despite me finding them quite tasty!) needed a Christmas promotion. I designed and animated the ads for Duke. Each advert had a distinct colour palette and floral decorative motif which reflected the exotic flavours (four in all). Quick turnaround required an intelligent solution to reproduce the intricate ‘growing’ animations four times, all within budget!
A 45 minute television programme on the evolution of Audi’s four wheel drive system could turn out slightly geeky and dull, which is why I had plenty of fun injecting some life into branding the piece for Duke. The title sequence combined the colour palette and technical details of Audi with a retro nod to Quattro’s 1980s heritage by use of geometric shapes. All internal workings and technical 3D was modelled from scratch using 1980s Audi owners manuals.
As far as stadium rock goes, very few bands can put on a show as good as Muse so I was very pleased they asked me again to contribute visuals for their amazing headline set at V Festival 08. Butterflies & Hurricanes is an epic song; changing mood, tempo, and volume considerably - my animation had to feel equally epic, despite the quick turnaround. Giving a nod to retro future styling’s of Flash Gordon, the narrative tells the story of an apparently defenceless city under attack from a sinister squadron of planes… who will save the city?!!